Supporter Spotlight: Jason Geving, Edward Jones Financial

Last Updated 2/7/2025Posted in News & Resources


For more than 100 years, Edward Jones has worked to create a better future for their clients, families and communities, one relationship at a time.

“Our advice is based on a disciplined, established process that centers on our clients, who are individual investors, and the goals they’re trying to achieve,” said Jason Geving, financial advisor for Edward Jones, 15 North Federal Avenue. “Each client benefits from a personalized relationship with their financial advisor, who is supported by the resources of a Fortune 500 firm. Every aspect of the firm’s business — from the types of products and services we offer to the locations of our branch offices — is designed to cater to individual investors in the communities in which they live and work. This business model has helped fuel remarkable growth for the firm and helped clients realize the possibilities for their futures.”

Helping create a better future for Main Street Mason City was a natural progression. “I decided to invest in Main Street Mason City because it’s a great way to support local businesses, foster connections, and contribute to growth and development of the community,” Geving said. “Also, I was an active board member for 6 years, helping to promote a thriving business environment.”

Geving originally was inspired to join the financial services industry because of his passion for helping people achieve their goals and secure their future.

“I enjoy problem-solving, building relationships, and making a meaningful impact on clients’ financial success,” Geving said.

Supporting a community—one Geving describes as “the perfect place to live and work”—also is important to Edwards Jones employees. Team members volunteer on various community boards and organizations and stay engaged through local events, partnerships, and initiatives.

Geving was introduced to Edward Jones by his father, who spent 35 years as a financial advisor with the firm in Algona. He explained that the company’s philosophy of long-term investing in quality assets, tailored to meet clients’ goals and risk tolerance, resonates with those seeking clear, straightforward guidance on their journey toward achieving long-term financial objectives.

“Our branch office business model allows financial advisors to discuss personalized strategies with each individual client, with the goal of developing lasting relationships to help keep them on track toward their goals,” he said.

One way he connects with the community is through events like Friday Night Live, a personal favorite. “I love live music and supporting local talent, and my whole family enjoys it as well,” he said.

Mason City’s strong community, growth opportunities, and welcoming environment convinced Geving to make it his home. Committed to fostering these growth opportunities, he takes a proactive approach—supporting local businesses, building community connections, and providing financial guidance to help individuals and businesses thrive.

ABOUT THIS SERIES:
Our Supporter Spotlight series is dedicated to celebrating the businesses, organizations, and investors who play a vital role in supporting Main Street Mason City’s mission to create a vibrant, thriving downtown district. Through this series, we highlight the stories, values, and contributions of our partners—those who share our vision of promoting local businesses, preserving historic charm, and driving economic growth.

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